Dogs shouldn’t itch or scratch any more than we do. Let us say it again. Dogs shouldn’t itch or scratch any more than we do. While there can be many causes of dry, flaky skin, the first place to look is what we feed our dogs. To promote healthy and thick, shiny hair, we have combined whole flax seeds with a concentrated bioactive of hardy kiwi fruit. Hardy kiwi fruit, which promotes healthy skin by supporting skin structure and water barrier function, is a safe and gentle alternative in the fight against dry skin. We added organic carrots to enhance the sweetness of organic apples and natural grains. All the benefits of a fresh from the farm diet - rich in nutrients and sun soaked fruits - in one delicious bite. Our Skin dog treats contain no meat, meat by-products, artificial flavoring, added salt, fillers, refined sugar, artificial preservatives, wheat or wheat gluten. Our functional dog treats are 100% natural oven baked treats made with organic fruits and vegetables. These whole food-based treats support your dog’s overall health and wellbeing. You may be asking yourself what does whole food-based mean. Well it means all ingredients are obtained from whole food sources including grains, fruits, vegetables and herbs with no addition of synthetic vitamins, fillers or additives.